Welcome to Planet Elon

Occasionally we get something that is ground breaking, a game changer.  Something bigger than just clever evolutionary adaptation.  To be on the creating end of the idea makes you a rock star or even larger than life.  Most innovators would kill to have one revolutionary concept see the light of day.  Elon Musk has had three already and is working on what could be his most important one of all.

 Here’s a quick summary on Elon:

– Founded PayPal, established it as a viable online payment source, sold it and made a fortune, allowing him to pursue his other interests.  This led him to:

 – Founded SpaceX, now considered a major player in the future of space exploration and creating a renewable rocket source, something NASA was never able to do.  With SpaceX now up and running with working space shuttles, he turned his attention to:

 – Founded Tesla Motors, producers of all-electric cars.  While there are other electric cars on the market, no one is innovating like Tesla, and the masses are proving they are ready for a renewable power sourced car.  Tesla is currently sold out and working on the next gen models.

 How can you top revolutionizing how we will explore space and potentially shifting our dependence on fossil fuels?  Easy – you change the world entirely.  Elon’s next project may do just that.  It’s called Hyperloop, a proposed mode of mass transportation.  Imagine sitting in Los Angeles, enjoying a nice late morning cappuccino, waiting to board the train.  Then imagine being in San Francisco 30 minutes later.  Science fiction, right?  Science theory, actually.

 So what exactly is the Hyperloop?  Elon has yet to announce any details other than  “a cross between a Concorde, a railgun and an air hockey table”  He is planning an announcement soon, but for now the actuals are still being speculated, although some look pretty convincing, such as this one by John Gardi.  Johns guess was so close that it garnered a response from Elon himself.

 The short read is basically this: you know the air tubes used at a bank’s drive up or in some offices?  Imagine that on a larger scale.  At speeds that should exceed 650mph, Hyperloop will go more than twice as fast as the bullet train in Japan.  This puts perspective on LAX to SFO in 30 minutes.  But it doesn’t end there.  How about LAX to NYC in 45 minutes, or SFO to Hong Kong in 2 hours?

 Here’s where it gets good: If we can move people that fast, we can move commodities and goods that fast.  Imagine ordering freshly baked macarons from France and having them a few hours later.  In Seattle.  How about medical supplies or natural disaster relief aid arriving within hours, not days later?  Now think even bigger – how different would our world be if we weren’t confined by the restriction of boarders?

What do you think about the idea of the Hyperloop and how do you think it may change us?  Leave us a comment, tell us what you think.

Chore Redemption on Crack

Getting kids to do chores is the pits. Why? Because they are either too young to understand what money can get them, or you have to nag nag nag the little guys to pick up one paper plate. The goal is two steps. 1. Get the kiddos motivated and 2. Make the redemption automatic. The proposed app is simple. There is a giant list of products from third party suppliers, maybe even an extension of their ecommerce site. We are talking toys, clothes, cosmetics, you name it. Each kid has a profile and THEY select the items for their wishlist. For this example Little Johnny wants a Toy Gun valued at $15. He places it in his wishlist. Now its the parents part. The parent makes a list of chores for the kids to complete. Each chore has ‘points’. Its up the family to decide how many points equal a dollar. For this example 5 points equal a dollar. Little Johnny sees that the parents have added dishes to the list. Dishes are 25 points! As Johnny completes the tasks they go to pending status. The parent has to mark complete (ie: verify your child’s work). Johnny needs to do dishes three more times to get 75 points which is the value of his gun. Once he hits the points in his chore account, he can redeem the gun. The actual money gets transferred from the parents account and purchased on line. Product is sent direct to house. There we have it. Kid WANT to do chores, and gets the item without the parent leaving the house.

Lock, Unlock, Repeat

Working in the hectic marketing world I am drawn away from my desk more than 50 times per day. Yep, 50. Take that number to the bank. I have counted on many occasions and it can get even higher than that (Mondays for sure..). Whether its a meeting, coffee break, bathroom break (from the coffee break), or the occasional rant in a conference room , the coming and going of the computer is ridiculous to say the least. Every time I come back to my desk I am forced to login back in  – with my 16 word alphanumeric password. Changing my oil takes less time than typing that bastard in. I would really love door swiping technology to come to my computer. Swing back to my desk, swipe a pad, and BAM! – I am logged back in. Please tell me why this doesn’t exist?

This App is So Swell

I have been a slave to news for years. With aggregates like Feedly and Flipboard grabbing information in short snippets has never been so easy. At the same time, I struggle to get time to read all these platforms between commute, work and family engagements. After a close call with an oncoming car (while reading an article on the new Moto X and driving) I decided I need to put the phone down. Two days of local talk radio became unbearable and the search was on for something better. I came across Swell in the Apple App Store.

Swell allows you to chose topics such as tech, lifestyle, sports, business, etc. It takes aggregates of audio news providers and streams them into short snippets. With simple gestures (swipe up to like, swipe right to skip) the app learns yours preferences and adjusts on the fly. This engine is most comparable to Pandora Radio. Swell is a fantastic app if you are a person that craves a variety of info in audio format or can’t take the time to read.

Feedly and Flipboard will stay in my deck of daily uses but Swell is now part of my morning commute allowing me to focus on the road and get my dose of content.

Download Swell for iOS

Short and Sweet

Here is a little diddy of a post to make sure the category of reviews is working.

Gotta Start Somewhere

Here is a little diddy of a post to make sure the category of concepts is working.